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The Marketing Environment By John A. Dawson (University of Edinburgh, UK)

The Marketing Environment
by John A. Dawson (University of Edinburgh, UK)

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The Marketing Environment Summary


The Marketing Environment by John A. Dawson (University of Edinburgh, UK)

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

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About John A. Dawson (University of Edinburgh, UK)


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Table of Contents


1. The Economic Role of Marketing 2. Channels and Power Relationships in Marketing Systems 3. Demand and the Behaviour of Consumers 4. The Organisation of Retail Distribution 5. Conflict and Response in the Wholesale Sector 6. Marketing by Producers 7. Land Use Complexes - Two Examples 8. Government Influences in Marketing 9. Conflict, Response and Marketing Change.

Additional information

GOR010213778
The Marketing Environment by John A. Dawson (University of Edinburgh, UK)
John A. Dawson (University of Edinburgh, UK)
Routledge Library Editions: Marketing
Used - Very Good
Hardback
Taylor & Francis Ltd
2014-08-22
376
1138792349
9781138792340
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.