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Consumer Behavior By John C. Mowen

Consumer Behavior
by John C. Mowen

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The Internet is transforming the world of consumer behaviour. This book reflects this change by providing extensive coverage of how the Internet has widened the choices facing consumers and how Internet purchasers reveal a wealth of information to marketers.
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Consumer Behavior Summary

Consumer Behavior: A Framework by John C. Mowen

For undergraduate and MBA-level courses in consumer behavior.

A slimmed down and thoroughly revised version of Mowen and Minor's Consumer Behavior. Written to provide a concise, yet complete review of consumer behavior. The text contains the material that students need to understand the consumer and to develop managerial strategies to market products.

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About John C. Mowen

JOHN C. MOWEN is Regents Professor at Oklahoma State University. John has served as President of the Society for Consumer Psychology and has published over 50 articles in journals including the Journal of Marketing, the Journal of Marketing Research, the Journal of Personality and Social Psychology, the Journal of Consumer Psychology, the Journal of Applied Psychology, and the Journal of Public Policy and Marketing. Active in his community, John helped to found the Mission of Hope Shelter for the Homeless. He is also an avid golfer and an inept but active water gardener.

MICHAEL S. MINOR is Professor of Marketing and International Business and Department Chair at the University of Texas-Pan American. He holds a Ph.D. from Vanderbilt University and did other graduate work at American University, Cornell University, and Oklahoma State University. His research focuses on group influences on consumer behavior, marketing strategy, and international business issues. He has published nearly two dozen articles in journals, including the Journal of International Business Studies, the Journal of Consumer Marketing, International Studies of Management and Organization, and the Journal of Services Marketing. His consulting experience includes work for the United Nations, and he lived in Asia for a number of years.

Table of Contents

1. An Introduction to Consumer Behavior.

2. Consumer Behavior and the Marketing Manager.

3. Information Processing I: Perception and Involvement.

4. Information Processing II: Memory and Cognitive Learning.

5. Consumer Motivation.

6. Personality and Psychographics.

7. Belief, Attitude, and Behavior Formation and Change.

8. Persuasive Communications.

9. Consumer Decision Processes.

10. After We Buy: Satisfaction and Loyalty.

11. Situational Influences.

12. Group, Dyadic, and Diffusion Processes.

13. Culture and Popular Culture.

14. Subcultures and Demographics.

15. The International Consumer.

16. The Dark Side of Consumer Behavior.

Additional information

Consumer Behavior: A Framework by John C. Mowen
John C. Mowen
Used - Very Good
Pearson Education (US)
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.