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Obliquity: Why our goals are best achieved indirectly By John Kay

Obliquity: Why our goals are best achieved indirectly
by John Kay

Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. This title applies the author's universal theory to topics ranging from international business to town planning and from football to managing forest fires.
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Obliquity: Why our goals are best achieved indirectly Summary


If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. The richest men and women are not the most materialistic; the happiest people are not necessarily those who focus on happiness, and the most profitable companies are not always the most profit-oriented as the recent financial crisis showed us. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fire.

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Additional information

Sku
GOR002928412
Title
Obliquity: Why our goals are best achieved indirectly
Author
Condition
Very Good
Binding type
Paperback
Publisher
Profile Books Ltd
Year published
Number of pages
224
ISBN 10
1846682894
ISBN 13
9781846682896
Prizes
N/A
Cover note
Book picture is for illustrative purposes only, actual cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.