In the wastelands of post-war Tokyo, Akio Morita and Masaru Ibuka formed the company that was to become one of the greatest corporations of the 20th century. John Nathan tells the story of how a small family business became a multi-national with a turnover of billions.
In the wastelands of post-war Tokyo, two men, Akio Morita and Masaru Ibuka, formed the company that was to become one of the greatest corporations of the 20th century. John Nathan tells the story of how a small family business became a multi-national with a turnover of billions, whose products are sold throughout the world. Sony matched its revolutionary technology with revolutionary methods of marketing - it was one of the first corporations to embrace globalization. So began a dramatic clash of two cultures, one rooted in Japanese native tradition and the other irreconcilably western. In relating the history of this clash John Nathan has also written a cultural history of Japan in the last 50 years. The disastrous purchase of Columbia Pictures took Sony into a world for which it was utterly unprepared, exacerbated by the cultural clash. This is the fullest analysis yet of this dramatic period, put together despite Sony's policy of silence about many of the details.
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'a well-written and entertaining saga' Financial TImes
About John Nathan
John Nathan is the author of a biography of Mishima and translator of Oe and Mishima. He spent 1996 writing and directing a film about Sony and developed a candid relationship with Sony's current chairman and his successor. Praise for Sony: 'A well-written and entertaining saga.' Financial Times 'Insightful, probing, and extremely well-written; in the genre of business and company profiles, this is as good as it gets.' Kirkus Reviews 'An indispensable book for all students of Japanese business and the electronics industry.' THES 'Fasinatingan easy and an informative read.' Strategy
Sony the Private Life by John Nathan
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