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Sony: The Private Life By John Nathan

Sony: The Private Life
by John Nathan

In the wastelands of post-war Tokyo, Akio Morita and Masaru Ibuka formed the company that was to become one of the greatest corporations of the 20th century. John Nathan tells the story of how a small family business became a multi-national with a turnover of billions.

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Sony: The Private Life Summary


In the wastelands of post-war Tokyo, two men, Akio Morita and Masaru Ibuka, formed the company that was to become one of the greatest corporations of the 20th century. John Nathan tells the story of how a small family business became a multi-national with a turnover of billions, whose products are sold throughout the world. Sony matched its revolutionary technology with revolutionary methods of marketing - it was one of the first corporations to embrace globalization. So began a dramatic clash of two cultures, one rooted in Japanese native tradition and the other irreconcilably western. In relating the history of this clash John Nathan has also written a cultural history of Japan in the last 50 years. The disastrous purchase of Columbia Pictures took Sony into a world for which it was utterly unprepared, exacerbated by the cultural clash. This is the fullest analysis yet of this dramatic period, put together despite Sony's policy of silence about many of the details.

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Additional information

GOR001059080
Sony: The Private Life
John Nathan
Very Good
Paperback
HarperCollins Publishers
2001-02-20
368
0006530915
9780006530916
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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