Marketing for the Hospitality Industry By John Roberts
Marketing for the Hospitality Industry
by John Roberts
In today's competitive environment, all hospitality staff must be able to sell their establishment and the services if offers. This book provides the necessary information on the fundamental principles of marketing. It includes extended case studies and student self-assessment material.
Introduction to hospitality and marketing; marketing planning and strategy; indentifying customer needs; marketing and sales methods; sales skills and techniques; the concept and practice of in-house selling. Appendix: marketing and sales assignements and exercises.
Marketing for the Hospitality Industry by John Roberts
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