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Marketing for the Hospitality Industry By John Roberts

Marketing for the Hospitality Industry
by John Roberts

In Stock
£2.99
In today's competitive environment, all hospitality staff must be able to sell their establishment and the services if offers. This book provides the necessary information on the fundamental principles of marketing. It includes extended case studies and student self-assessment material.
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Marketing for the Hospitality Industry Summary


Marketing for the Hospitality Industry by John Roberts

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Table of Contents


Introduction to hospitality and marketing; marketing planning and strategy; indentifying customer needs; marketing and sales methods; sales skills and techniques; the concept and practice of in-house selling. Appendix: marketing and sales assignements and exercises.

Additional information

GOR005041556
Marketing for the Hospitality Industry by John Roberts
John Roberts
Used - Very Good
Paperback
Hodder Arnold
1993-05-06
160
0340571853
9780340571859
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.