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Strategic Communications Management
by Jon White
Covers the analytic techniques necessary for the effective management of public relations, and suggests practical steps to success. Adopting a managerial and strategic focus, the work draws on the Economist Intelligence Unit's research featuring cases and examples of the best practices.
Part 1 Public relations and communications management: public relations management; public relations - contributions to strategic planning and management decision-making; options for the management of public relations; public relations programme and human resources management; budgeting, control and evaluation. Part 2 Special areas of practice: media relations; marketing communications; internal communications; public affairs; crisis management. Part 3 Managing relationships: customers and suppliers; investors relations; the community; pressure and interest groups. Part 4 Issues in the practice: ethical and legal issues; the future of public relations.
Strategic Communications Management: Making Public Relations Work by Jon White
Used - Very Good
Pearson Education (US)
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.