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Global Strategic Management By Kamel Mellahi

Global Strategic Management
by Kamel Mellahi

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£13.99
Useful for International and Global Strategy course, this text aims to offer a global perspective on strategy. It covers topics such as corporate social responsibility and new technologies. It provides both mini-cases and full-length cases of successful global companies from the United States, Europe and emerging economies, such as India.
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Global Strategic Management Summary


Global Strategic Management by Kamel Mellahi

Global Strategic Management is a core textbook for International and Global Strategy courses, and is suitable as a supplementary text for strategic management or international business courses. This text is the first to offer a truly global, as opposed to multinational, perspective on strategy. It covers both traditional strategic management topics, and new topics, such as corporate social responsibility and new technologies. Global Strategic Management gives the student a thorough understanding of the wide range of theories and research available in this field, while providing both mini-cases and full-length cases of successful global companies from the United States, Europe and emerging economies, such as India. ONLINE RESOURCE CENTRE For lecturers: suggested answers to discussion questions and case questions, PowerPoint slides. For students: links to web sites of interest.

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About Kamel Mellahi



Dr. Kamel Mellahi is Lecturer in Strategic Management at Loughborough University Business School. Prior to this he was Senior Lecturer in Management. Dr. Jedrzej George Frynas is Lecturer in International Management, University of Birmingham and prior to this was Senior Lecturer in International Business, University of Coventry. Paul Finlay is Professor of Strategic Information Systems at Loughborough University Business School. Prior to this he was Senior Lecturer in Management Sciences at Loughborough University, Senior Scientific Officer at the Defense Operational Analysis Establishment, and Operational Research Manager and Project Manager with BAT Industries.

Table of Contents


PART I: INTRODUCTION; 1. Introduction to Global Strategic Management; PART II: GLOBAL STRATEGIC ANALYSIS; 2. Global Business Environment - The External Macro Environment; 3. Global Business Environment - The Industry Environment; 4. Corporate Social Responsibility and Stakeholder Analysis; 5. Analysis on the Internal Environment; PART III: GLOBAL STRATEGIC DEVELOPMENT; 6. Managing the Internationalization Process; 7. International Strategic Alliances: Partnership and Cooperation; 8. The Subsidiary-level Strategy; 9. Headquarter-level Strategy; PART IV: GLOBAL STRATEGIC IMPLEMENTATION; 10. Global Structures and Designs; 11. Global Management of Change; 12. Global Strategic Control

Additional information

GOR002803119
Global Strategic Management by Kamel Mellahi
Kamel Mellahi
Used - Good
Paperback
Oxford University Press
2005-03-31
416
0199266158
9780199266159
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.