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Creative Selection Ken Kocienda

Creative Selection By Ken Kocienda

Creative Selection by Ken Kocienda


£8,90
New RRP £10,99
Condition - Very Good
Only 1 left

Summary

An insider's story of creativity and innovation at Apple under Steve Jobs. Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

Creative Selection Summary

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda

'Kocienda reveals the real secret of Steve Jobs's leadership and Apple's magic' - Kim Scott, bestselling author of Radical Candor

A Wall Street Journal bestseller.

An inside account of Apple's creative process during the golden years of Steve Jobs.

'If you've ever wondered what it's like to work in a hotbed of innovation, you'll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process - from generating ideas to doing a demo for Steve Jobs.'
Adam Grant, bestselling author of Originals

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture.

An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

Creative Selection Reviews

Kocienda reveals the real secret of Steve Jobs's leadership and Apple's magic -- Kim Scott, bestselling author of Radical Candor
The answer to the prayer uttered by anyone who wants to truly understand how Apple works. I couldn't put it down -- Adam Lashinsky, author of Inside Apple
Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process -- Adam Grant, author of Originals
Ken Kocienda played pivotal roles in the creation of both Safari and the original iPhone . . . a window into his experiences and insights from the trenches -- Scott Forstall, former Apple software VP

About Ken Kocienda

Ken Kocienda was a software engineer and designer at Apple for over fifteen years. After graduating from Yale, he fixed motorcycles, worked in the editorial library of a newspaper, taught English in Japan, and made fine art photographs. Eventually, he discovered the internet, taught himself computer programming, and made his way through a succession of dot-com-era startups, before landing at Apple in 2001, where he worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch. Ken lives in San Jose, California with his wife.

Additional information

GOR010305219
9781529004731
152900473X
Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda
Used - Very Good
Paperback
Pan Macmillan
2019-12-10
304
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Creative Selection