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Photography Business Secrets By Lara White

Photography Business Secrets by Lara White

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Summary

Give your photography business an edge with these professional insights There are already more than 150,000 professional photographers in the U.S. , according to Department of Labor statistics, and thousands of serious amateurs are continually seeking to become established.

Photography Business Secrets Summary

Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More by Lara White

Give your photography business an edge with these professional insights There are already more than 150,000 professional photographers in the U.S., according to Department of Labor statistics, and thousands of serious amateurs are continually seeking to become established. Whether yours is a new or long-standing photography business, you have plenty of competition. Lara White has collected the best advice from her popular photography business website, Photomint.com, into this guide for your reference. She covers establishing your brand, defining policies, setting prices, creating a marketing plan, networking, and a great deal more. * Photography is a rapidly growing industry, placing both established and beginning photographers in tough competition for business * Author Lara White runs a popular website teaching successful business strategies to photographers; this book collects and organizes valuable information to help newcomers get started and existing businesses grow * Covers business fundamentals including establishing a brand, defining studio policies, setting pricing, creating a marketing plan, understanding your audience, networking, and effective social media marketing * Provides proven tips for building a successful photography business Photography Business Secrets is packed with advice that can help your photography business succeed and thrive, even in today's economy.

Photography Business Secrets Reviews

an ideal book to take a look at if you are thinking of becoming, or have recently become, a professional photographer earning money from your work (ePHOTOzine, April 2013) An often taken for granted, but crucial part of becoming a professional photographer. Sound advice, well delivered. (Digital SLR Photography, July 2013) Including useful graphics, tables and photos, it s an informative, honest book. (What Digital Camera, January 2014)

About Lara White

Lara White, a widely recognized expert in the field of photography business education, has been a successful wedding photographer and now devotes her energy to helping other photographers master the business aspects of running a studio. She founded and operates PhotoMint, an online business development resource for photographers. Lara's work has been published in more than 70 magazines and professional photography blogs.

Table of Contents

Introduction xvii Section 1: Moving from a Hobby to a Business 1 Chapter 1: Photography as a Business 3 Business or Hobby? 4 Specialized vs General Photography 5 The Path to Your Photography Business 5 Full-Time vs Part-Time 7 Lifestyle Issues 11 Chapter 2: Training and Experience 23 Gaining Experience 24 On the-Job Training 24 Building a Portfolio 28 Workshops and Seminars 30 Online Training 32 Chapter 3: Choosing Your Niche and Market 35 The Difference Between a Niche and a Market 36 The Different Types of Photography Business Niches 36 Picking the Right Niche for You 38 High-Volume vs Boutique Model 42 Generalist vs Specialist 47 Section 2: Business Fundamentals 51 Chapter 4: Business Basics 53 Business Skills 54 Business Plan 56 Calculate Overhead 59 Create a Budget 62 Business License 63 Name Search 63 Types of Businesses 64 Chapter 5: Accounting, Legal, and Insurance Concerns 67 Accounting 68 Legal Concerns 71 Insurance 77 Chapter 6: Your Brand 81 Branding Mistakes to Avoid 82 Name Your Business 85 When to Hire a Graphic Designer 87 Template Design 89 Logo Design 90 Business Cards 92 Custom Packaging 95 Your Online Presence 96 Signature Images 98 Brand Consistency 98 Industry Insiders: Tamara Lackey on Branding for Photographers 100 Chapter 7: Pricing and Products 105 How to Price 106 Weddings 109 Portraits 110 Consider Your Services 111 Living Expenses 112 Single-Price or Package Model? 112 Working for Peanuts 117 Products 122 Other Pricing Considerations 128 Chapter 8: Clients and Customer Service 131 Customer Service 132 Managing Client Expectations 134 Educating Your Clients 137 Policies 143 Handling Difficult Situations 144 Industry Insiders: Jenika from Psychology for Photographers 148 Chapter 9: Day-to-Day Operations 153 Internal Organization 155 Production Workflow 161 Photo Management 166 Automating and Streamlining 169 Chapter 10: Client Deliverables 175 Prints 176 Digital Files 181 How Many Photos to Deliver 185 Delivery Schedule 186 Section 3: Sales and Growth 189 Chapter 11: Getting Sales 191 Be Attentive 192 Be Prompt 192 Sell the Experience 192 Be Creative 192 Consultations: The Key to Sales 192 Increasing Your Odds 194 Selling Add-On Products 195 In-Person Sales 202 Successful Portrait Sales 204 Promotions 207 Industry Insiders: Lauren Lim of Photography Concentrate Shares Tips for Shy Photographers 208 Chapter 12: Growing Your Business 211 Grow or Stay the Same Size? 212 Annual Business Retreat 213 Outsourcing 215 Hiring Staff 216 Adding a New Service or Product Line 223 Raising Your Prices 223 Business Snapshot: 3 Years in Business Emma Case Photography 226 Business Snapshot: 5 Years in Business Elizabeth Halford, Gracie May Photography 232 Section 4: Marketing 237 Chapter 13: Understanding Your Clients 239 Finding Clients 240 Match Your Marketing to Your Audience and Style 240 Knowing What Your Clients Want 242 Client Referrals 242 Meeting with Prospective Clients 243 Industry Insiders: Jody Gray, of Zach & Jody, Nashville Photographers 246 Chapter 14: Style 251 Developing Your Photography Style 252 Matching Your Style to Your Niche and Market 256 Matching Your Branding and Style 257 Industry Insiders: Christine Tremoulet on Finding Your Style 258 Industry Insiders: Lindsay Adler on Working in Fashion Photography 262 Chapter 15: The Value of Marketing 267 What Marketing Should Do 268 Putting Together a Marketing Plan and Budget 269 Scheduling Marketing Throughout the Year 271 Evaluating Effectiveness 274 Develop a Tracking System 276 Do More of What s Working 278 Chapter 16: Marketing Strategies 281 Traditional Marketing Methods 282 Marketing Tools 290 Online Marketing 290 Social Media 295 Getting Published 300 Client Testimonials 302 Industry Insiders: Jamie Swanson on Email Marketing for Portrait Photographers 304 Index 309

Additional information

GOR006793172
9781118488409
1118488407
Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More by Lara White
Used - Very Good
Paperback
John Wiley & Sons Inc
2013-03-15
336
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Photography Business Secrets