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Social Media Marketing for Digital Photographers Lawrence Chan

Social Media Marketing for Digital Photographers By Lawrence Chan

Social Media Marketing for Digital Photographers by Lawrence Chan


£4.30
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Condition - Very Good
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Summary

Teaching photographers how to use social media to grow their businesses With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business.

Social Media Marketing for Digital Photographers Summary

Social Media Marketing for Digital Photographers by Lawrence Chan

Teaching photographers how to use social media to grow their businesses With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected professional photographer shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you. * Guides you through how to market your photography business on Twitter, Facebook, LinkedIn, Flickr, and other social media sites * Shows you how to translate your use of social media into increased profits Helps you answer such questions as "Which sites should I use?" and "How do I get started?" * Provides invaluable testimonials from top photographers discussing their social media business success stories * Guides you through inspiring brand evangelists through social media * Teaches important survival tips for your social media program In addition to the powerful strategies, interviews were conducted with thought leaders in the photo industry -- Kenny Kim, Zach and Jody Gray, Jerry Ghionis, Becker, Jasmine Star, Catherine Hall, and Grace Ormonde -- to provide you with all-star tips and tricks. Whether you're just starting a professional photography business or are a seasoned pro looking for good advice on using social media to promote yourself, Social Media Marketing for Digital Photographers is the book you need.

Social Media Marketing for Digital Photographers Reviews

'This is a great aid for anybody looking to expand a professional photographic endeavour into new areas . ( Digital Photography Enthusiast, Febuary 2012). An excellent overview of the social media marketing scene, gives you plenty of easy to follow advice on how to progressively ramp up your online following. (Outdoor Photography, February 2012) Chan helps guide the uninitiated through the minefield...a very useful book that could pay for itself in no time. (What Digital Camera?, February 2012)

About Lawrence Chan

Lawrence Chan is a wildly popular wedding and portrait photographer, blogger, and marketing strategist. He also provides marketing and business management advice to photographers through his website, www.tofurious.com

Table of Contents

Introduction xiv Chapter 1: What is Social Media? 1 The 2.0 Evolution 3 Dynamic Marketing 4 Earning Trust 6 Relevant Relationships 7 Emergence of Social Platforms 8 Social Politics 10 Socializing: Kenny Kim 14 Chapter 2: Strategic Planning 17 SWOT Analysis 19 Structural Goals 19 Action Goals 27 Strategies Support Goals 28 Tactics Support Strategies 30 Socializing: Zach and Jody Gray 34 Chapter 3: Audience Matters 37 Zoom In 39 Examine 42 Capture 46 Evaluate 53 Socializing: Jerry Ghionis 54 Chapter 4: The Power of Content 57 Action Plan 58 Know Thyself And Stick with It 60 Be Personable 61 Emotional Triggers 65 Amplify Your Message 68 Delivery Persona 70 Say What? 75 Become the Authority 78 Validation 81 Chapter 5: Social Media Channels 89 Social Networks 90 Social Sharing 106 Social News 115 Social Bookmarking 117 Search Engine Optimization 119 Chapter 6: Launch a Social Media Program 123 Facebook 124 Twitter 135 YouTube 143 Engagement Habits 146 Socializing: Catherine Hall 150 Chapter 7: Blogs and Websites 153 Blog Software and Hosting 155 Self-Hosted Blogs 157 Search Engine Optimization 158 Delivery Matters 160 Design 163 Landing Page 166 About Page 168 Pricing and Contact Pages 170 Blog Posts 171 Turn the Love Around 176 Titling Blog Posts 178 Metrics 183 Socializing: Christopher Becker 186 Chapter 8: Photography as a Social Luxury 189 Exclusivity 191 The Almighty Label 191 Defi ning Attribute 194 Attainability 195 Delivering the Luxury Promise 201 Follow Up 203 The Dream 206 Arbitrate Taste 207 Socializing: Grace Ormonde 212 Chapter 9: Brand Evangelism 215 Building Belief 216 Philosophical Difference 217 Relatable Face 219 Identify Opposition 219 Create Community 223 Nurture Relationships 225 Chapter 10: Survival Tips 229 Diversify 230 Integrate 231 Stay Current 232 Back-Up Plan 234 Expectations 237 Handling Criticism 238 Glossary 240 Index 246

Additional information

GOR004740110
9781118014127
111801412X
Social Media Marketing for Digital Photographers by Lawrence Chan
Used - Very Good
Paperback
John Wiley & Sons Inc
2011-12-09
272
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Social Media Marketing for Digital Photographers