A very good book using the input of working professionals well. I can thoroughly recommend it both to students and many professionals who would find it very useful in their business practice. -- Terry Sims, FHEA Course Manager: Foundation Degree & HNC Photography, City & Islington College
By the end of reading Setting Up A Successful Photography Business I found it to be very informative, helpful and inspiring, with things that I have missed or did not fully understand before. It is presented clearly and written in easy to understand terminologies for anyone that are looking into a career of commercial or editorial photography, but the business discipline is universal to all. I think this book has enough information to get you off the starting line, and pointing you in the right directions, saving you a lot of time what and where you should go and do next. * Sunny Lau, Director and Photographer, www.forty-forty.com/ *
I was unsure of where to begin in setting up my own business before but after reading through 'Setting Up A Successful Photography Business' I'm much more confident in knowing the steps I need to take. It's an extremely informative, easy to read book with varied topics covering all areas of starting up a business from the legal side of your career, financing and approaching companies/agencies to building your portfolio and marketing your business. The well-arranged chapters also make it effortless to jump to a particular section if need be. The inclusion of tips and quotes from working photographers adds depth to the book by giving genuine and up to date advice which I found to be very useful. I'd definitely recommend it to anyone wanting to make a career out of photography. * Siobhan Stewart, Photographer (www.siobhanstewart.com) *
Teaching on both level 3 and 4/5 vocational courses this is a really useful resource. The book gives a good insight into commercial areas and also the `soft skills' required to cut it as a photographer. With the push in FE to look at students' destination after FE, this can only help those that do not wish or feel able to go onto further study. The authors experience adds gravitas to the publication as she is a practicing photography agent. I have been looking at teaching a new unit on personal and professional development and this publication would also be a useful reference point for those not wanting necessarily to go to university. It would give them a realistic insight into what is involved in setting up a photography business. -- Daniel Lee, New College Stamford, UK
