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Revolution in the Mailbox By Mal Warwick

Revolution in the Mailbox
by Mal Warwick

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Among the many fundraising techniques available to nonprofit organizations, only direct mail both delivers consistent results and helps build a broader donor base over time. Revolution in the Mailbox is the most comprehensive survey of direct mail fundraising in the public interest.
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Revolution in the Mailbox Summary

Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising by Mal Warwick

This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.

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About Mal Warwick

Mal Warwick, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates; Share Group; Donordigital; and Response Management Technologies. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of sixteen books on the topic of fundraising, including How to Write Successful Fundraising Letters and The Five Strategies for Fundraising Success.

Table of Contents

Tables, Figures, and Exhibits xi Preface xv Acknowledgments xxi About the Author xxv Introduction: How We Got Here and Where We re Going 1 PART ONE: Making Direct Mail Work for Your Organization 9 1 The Strategic Uses of Direct Mail 11 2 Selecting Your Audience 35 3 Preparing Your Test Mailing 53 4 Anatomy of a Direct Mail Fundraising Package 69 5 Premiums and Other Involvement Devices 81 6 Building Your Donor Base 87 PART TWO: Getting the Most from Your Donors 103 7 Maximizing Donor Value 105 8 Annual Giving and Membership Programs 125 9 Monthly Giving 139 10 High-Dollar Annual Giving Clubs 153 11 The Many Uses of the Telephone 163 12 Legacy Giving 173 13 Thank-Yous, Welcome Packages, and Cultivation Mailings 183 PART THREE: Direct Mail Fundraising Today and Tomorrow 207 14 Mastering the New Media Mix 209 15 Twelve Trends for a New Century 223 PART FOUR: Four Years in the Life of a Successful Direct Mail Program 245 16 The Union of Concerned Scientists, 1999 2003 247 Resource A: Glossary 273 Resource B: Working with a Direct Mail Consultant 283 Resource C: Answering the Arguments Against Direct Mail 293 Resource D: Fundraising Ratios and Other Deceptions 299 Resource E: Direct Mail Fundraising in the Thirteenth Century? 305 Resource F: Reading List and On-Line Resources 309 References 317 Index 319 I Want to Hear from You! 325

Additional information

Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising by Mal Warwick
Mal Warwick
The Mal Warwick Fundraising Series
Used - Very Good
John Wiley & Sons Inc
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.