Name: Cambridge IGCSE (R) Business Studies Coursebook with CD-ROM By Mark Fisher
SKU: 9781107680258
Price: 9.90 GBP
Availability: OutOfStock

Cambridge IGCSE (R) Business Studies Coursebook with CD-ROM Summary

Cambridge IGCSE (R) Business Studies Coursebook with CD-ROM by Mark Fisher

This revised set of resources for Cambridge IGCSE Business Studies syllabus 0450 (and Cambridge O Level Business Studies syllabus 7115) is thoroughly updated for the latest syllabus for first examinations from 2015. Written by experienced teachers, the Coursebook provides comprehensive coverage of the syllabus. Accessible language combined with the clear, visually-stimulating layout makes this an ideal resource for the course. Questions and explanation of key terms reinforce knowledge; different kinds of activities build application, analytical and evaluation skills; case studies contextualise the content making it relevant to the international learner. It provides thorough examination support for both papers with questions at the end of each chapter and an extensive case study at the end of each unit. The CD-ROM contains revision aids, further questions and activities. A Teachers CD-ROM is also available.

Introduction; Section 1: Understanding business activity; 1. Business activity; 2. Classification of businesses; 3. Enterprise, business growth and size; 4. Types of business organisation; 5. Business objectives and stakeholder objectives; Section 2: People in business; 6. Motivating workers; 7. Organisation and management; 8. Recruitment, selection and training of workers; 9. Internal and external communication; Section 3: Marketing; 10. Marketing, competition and the customer; 11. Market research; 12. Marketing mix: product and price; 13. Marketing mix: place and promotion; 14. Marketing strategy; Section 4: Operations management; 15. Production of goods and services; 16. Costs, scale of production and break-even analysis; 17. Achieving quality production; 18. Location decisions; Section 5: Financial information and decisions; 19. Business finance: needs and sources; 20. Cash-flow forecasting and working capital; 21. Income statements; 22. Balance sheets; 23. Analysis of accounts; Section 6: External influences on business activity; 24. Government economic objectives and policies; 25. Environmental and ethical issues; 26. Business and the international economy; 27. Exam skills and techniques; Glossary; Index

Additional information

Sku

GOR008195328

ISBN 13

9781107680258

ISBN 10

1107680255

Title

Cambridge IGCSE (R) Business Studies Coursebook with CD-ROM by Mark Fisher

Author

Mark Fisher

Series

Cambridge International IGCSE

Condition

Used - Very Good

Binding type

Hardback

Publisher

Cambridge University Press

Year published

20140529

Number of pages

375

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Cambridge IGCSE (R) Business Studies Coursebook with CD-ROM Mark Fisher

Cambridge IGCSE (R) Business Studies Coursebook with CD-ROM by Mark Fisher

Summary

Cambridge IGCSE (R) Business Studies Coursebook with CD-ROM Summary

Cambridge IGCSE (R) Business Studies Coursebook with CD-ROM by Mark Fisher

Table of Contents

Additional information

Customer Reviews - Cambridge IGCSE (R) Business Studies Coursebook with CD-ROM