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Microtrends By Mark J. Penn

Microtrends
by Mark J. Penn

In Stock
£2.99
A story of the small groups that are causing big changes in our lives in contemporary times. It is about how different we are to each other, and how wrong our own expectations can be. And how the end of uniformity could actually be the answer to our problems.
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Microtrends Summary


Microtrends: Surprising Tales of the way We Live Today by Mark J. Penn

Should cars now come with matching lipsticks? Why is the number of left-handers increasing? And where are all the tattoo boutiques?

Welcome to the surprising world of microtrends, where Snowed-Under Slobs are increasing in number - but so are Extreme Commuters; where teenagers are becoming millionaire businessmen - even though their contemporaries are planning careers as snipers; and where older woman are bagging all the young men - whilst also bagging all the video games. Microtrends is the story of the small groups that are causing big changes in our lives today. It's about how different we are to each other, and how wrong our own expectations can be. And how the end of uniformity could actually be the answer to our problems...

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Microtrends Reviews


Bursting with essential information ... produces a picture of the world that confounds preconceptions -- Tim Lott * Sunday Telegraph *
Delivers jolt after jolt * Sunday Telegraph *
Fascinating ... fun * Independent *
An intriguing mix -- Telegraph * Daily *
Unrelentingly fascinating * The New York Times *
So original ... the range of examples is giddying * Financial Times *
Delivers jolt after jolt * Sunday Telegraph *

About Mark J. Penn


Mark Penn has spent over thirty years as an adviser and polling analyst to major corporations and heads of state. The resulting fascination with people, and the effect groups and individuals have on our world without anyone really noticing, led to this book.

Additional information

GOR001143904
Microtrends: Surprising Tales of the way We Live Today by Mark J. Penn
Mark J. Penn
Used - Very Good
Paperback
Penguin Books Ltd
2008-06-05
448
0141035382
9780141035383
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.