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Fashion Brands: Branding Style from Armani to Zara By Mark Tungate

Fashion Brands: Branding Style from Armani to Zara
by Mark Tungate

Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.
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Fashion Brands: Branding Style from Armani to Zara Summary


Once a luxury that only the elite could afford, fashion is now accessible to everyone. High street brands such as Zara, Topshop and H&M have put garments worthy of Prada and Gucci within the reach of students' pockets. Massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Sports brands such as Nike and Adidas have changed the image of their brands from practical sports wear to 'hip' fashion - attracting customers to their products who have no interest in sport. How has this transformation happened? Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. It examines how the use of advertising and the media has altered our fashion 'sense' and looks at how store design influences what we buy.

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Additional information

Sku
GOR003428885
Title
Fashion Brands: Branding Style from Armani to Zara
Author
Condition
Very Good
Binding type
Hardback
Publisher
Kogan Page Ltd
Year published
Number of pages
256
ISBN 10
0749442999
ISBN 13
9780749442996
Prizes
N/A
Cover note
Book picture is for illustrative purposes only, actual cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.