Blackstock Tyres want to advertise their product on TV. They employ an agency with a reputation for innovation and creativity - and the trouble begins. The director's an auteur, the extras think they're in an art movie, the client keeps changing the script and the stars can't stand each other.
One week in the making of a TV commercial for car tyres -- told by the inimitable Matt Beaumont, author of e It's a simple enough proposition. Blackstock Tyres want to advertise their product on TV. They employ an agency, Scheidt Fuller, with a reputation for innovation and creativity -- and the trouble begins. The director's an auteur, the extras think they're in an art movie and the client keeps changing the script. Worse, the stars of the ad were prime-time sitcom lovers on and off screen, darlings of the media -- until yesterday, and now they can't stand each other. But they're all professionals, right? Who'd have thought an allergy to rubber would be so dramatic?
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Praise for e 'A brilliantly plotted comic novel about life in an advertising agency, narrated entirely through office emails. It gives me more sense that literature is alive and kicking than anything else I've read in these millennial 12 months.' Humphrey Carpenter, Sunday Times Review of the Year 'Lively, viciously funny and about as switched on as a novel can be' Mirror 'Hilarious' Cosmopolitan 'A genuinely enjoyable page-turner' The Times 'e is the most enjoyable, addictive read I've had since Bridget Jones' Lisa Jewell 'Here's a book that recognises our true priorities: blame-shifting, arse-covering, personal enhancement, shagging -- and, oh yes, the odd advert. Matt compresses into a few weeks a dazzling cascade of events, most of which have either happened at one agency or another or are otherwise completely believable. A finer observer of agency politics you'll never meet.' Andrew Cracknell, Campaign
About Matt Beaumont
Matt Beaumont is a copywriter and has been fired by some of London's leading ad agencies. He lives in North London with his wife and children.
The Book, the Film, the T-shirt by Matt Beaumont
Used - Very Good
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