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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time By Matt Haig

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
by Matt Haig

This is the first examination of the world's top 100 spectacular brand disasters.
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time Summary


"Welcome to the brand graveyard... while these branding 'horror stories' may suggest that failure is inevitable, their example has helped to identify the danger areas. It is hoped, then, that this book will provide an illuminating if rather frightening read." Matt Haig It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Brand Failures is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and moves towards more recent brand failures. The book also has great practical value: each brand scenario includes a checklist of 'lessons learnt', so providing 'how not to' advice.

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Additional information

Sku
GOR001677844
Title
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Author
Condition
Very Good
Binding type
Paperback
Publisher
Kogan Page Ltd
Year published
Number of pages
272
ISBN 10
0749444339
ISBN 13
9780749444334
Prizes
N/A
Cover note
Book picture is for illustrative purposes only, actual cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.