Free Shipping In the UK
Strategic Management of Technological Innovation By Melissa A. Schilling

Strategic Management of Technological Innovation
by Melissa A. Schilling

In Stock
£9.99
Suitable for the Technology and Innovation Management course, this book offers an approach that synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis.
Only 2 left

Strategic Management of Technological Innovation Summary


Strategic Management of Technological Innovation by Melissa A. Schilling

Strategic Management of Technological Innovation, 3e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

Why buy from World of Books

Our excellent value books literally don't cost the earth
Free delivery in the UK
Read more here
Every used book bought is one saved from landfill

About Melissa A. Schilling


Melissa A. Schilling is the Herzog Family Professor of Management at New York University Stern School of Business. She received her Bachelor of Science in business administration from the University of Colorado at Boulder, and a Doctor of Philosophy in strategic management from the University of Washington. Professor Schillings research focuses on innovation and strategy in high technology industries such as smartphones, video games, pharmaceuticals, biotechnology, electric vehicles, and renewable energies. She is particularly interested in platform dynamics, networks, creativity, and breakthrough innovation. This textbook, Strategic Management of Technological Innovation, is the number one innovation strategy text in the world. She also recently published Quirky:The Remarkable Story of the Traits, Foibles, and Genius Breakthrough Innovators Who Changed the World. Her research in innovation and strategy has earned her awards such as the National Science Foundation's CAREER Award, and the Best Paper in Management Science and Organization Science for 2007 Award. Her research has also appeared in leading academic journals such as Academy of Management Journal, Academy of Management Review, Management Science, Organization Science, Strategic Management Journal, Journal of Economics and Management Strategy, Journal of Alzheimers Disease, and Research Policy. She also sits on the editorial review boards of Organization Science, Strategic Organization, Strategy Science, and Academy of Management Discoveries. Professor Schilling teaches courses in technology and innovation management, strategic management, corporate strategy, and strategy for social-mission-based organizations

Table of Contents


1Introduction PART ONE Industry Dynamics of Technological Innovation 2Sources of Innovation 3Types and Patterns of Innovation 4Standards Battles and Design Dominance 5Timing of Entry PART TWO Formulating Technological Innovation Strategy 6Defining the Organization's Strategic Direction 7Choosing Innovation Projects 8Collaboration Strategies 9Protecting Innovation PART THREE Implementing Technological Innovation Strategy 10Organizing for Innovation 11Managing the New Product Development Process 12Managing New Product Development Teams 13Crafting a Deployment Strategy INDEX

Additional information

GOR007269874
Strategic Management of Technological Innovation by Melissa A. Schilling
Melissa A. Schilling
Used - Very Good
Paperback
McGraw-Hill Education - Europe
2010-04-01
288
0071289577
9780071289573
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.