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Competitive Advantage By Michael E. Porter

Competitive Advantage
by Michael E. Porter

Introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service.
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Competitive Advantage Summary


"Competitive Advantage" introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.

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Additional information

Sku
GOR001229862
Title
Competitive Advantage
Author
Condition
Very Good
Binding type
Hardback
Publisher
Simon & Schuster
Year published
Number of pages
576
ISBN 10
0029250900
ISBN 13
9780029250907
Prizes
N/A
Cover note
Book picture is for illustrative purposes only, actual cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.