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Competitive Strategy: Techniques for Analyzing Industries and Competitors By Michael E. Porter

Competitive Strategy: Techniques for Analyzing Industries and Competitors
by Michael E. Porter

Michael Porter's "Competitive Strategy" addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for understanding a business and the behaviour of its competitors.
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Competitive Strategy: Techniques for Analyzing Industries and Competitors Summary


Michael Porter's "Competitive Strategy" addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for undestanding a business and the behaviour of its competitors. Step-by-step, Porter provides the techniques and tools managers need to successfully conduct an industry and competitor analysis. Beginning with a comprehensive set of tools and techniques for analyzing any industry and any array of competitors, the book moves on to examine competitive strategies for fragmented industries, emerging industries, maturing industries, declining industries and global industries. The final section of the book provides analytical techniques for making the important strategic decisions that confront firms - vertical integration, major capacity expansion, divestment and entry into new businesses. This book is designed to enable managers to anticipate and prepare for - rather than simply react to - sudden competitor moves, new entries into their business, and shifts in industry structure, as well as to take forceful positive action to improve a company's position through tested competitive strategies.

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Additional information

Sku
GOR001232944
Title
Competitive Strategy: Techniques for Analyzing Industries and Competitors
Author
Condition
Very Good
Binding type
Hardback
Publisher
Simon & Schuster
Year published
Number of pages
398
ISBN 10
0029253608
ISBN 13
9780029253601
Prizes
N/A
Cover note
Book picture is for illustrative purposes only, actual cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.