Marketing Strategy and Management By Michael J. Baker
Marketing Strategy and Management
by Michael J. Baker
The first part of the book is concerned with the role and nature of marketing strategy and strategic marketing planning, while the remainder is concerned with the policy issues involved with the management of the marketing mix.
Marketing Strategy and Management by Michael J. Baker
Michael J. Baker
Used - Very Good
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.