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Women Want More By Michael J. Silverstein

Women Want More
by Michael J. Silverstein

In Stock
£2.99
Offers companies real strategies for growing their global markets by finding innovative ways to appeal to women's needs and concerns through the results of a study by the Boston Consulting Group's Global Inquiry into Women and Consumerism.
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Women Want More Summary


Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market by Michael J. Silverstein

"Women Want More" is a timely book based on the findings of a groundbreaking study (The Boston Consulting Group's Global Inquiry into Women and Consumerism, which polled 12,000 women in 21 countries) that gets to the heart of women's deepest desires, frustrations, and goals. The authors describe how this 'invisible market' has grown in size, influence, and buying power, and they reveal the countless opportunities for companies who understand that meeting women's needs is the key to re powering our current economy. "Women Want More" offers companies real strategies for growing their global markets by finding innovative ways to appeal to women's needs and concerns through the results of their well-timed study. Business people should take note of the book's many revelations. Among them: demands on time were cited as the number one challenge by 47 percent of our respondents; and, 48 percent said managing household finances was the top challenge. The predominant sources of arguments between the respondent and her spouse or partner were: Money, 19 percent Chores, 15 percent Work schedule, 12 percent Children, 10 percent Sex. Some 68 percent of the respondents believe they are significantly or slightly higher than their ideal body weight. Only 25 percent of the women surveyed believe they are extremely or very attractive. 44 percent say they rarely or never feel powerful. While the main audience is business readers, this book will appeal to a wide general audience, as well. Like Paco Underhill's "Why We Buy", "Women Want More" doesn't just offer a glimpse into consumer behavior, how to get their attention, and better serve their needs; it reveals what consumer behavior says about human psychology and desire.

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Women Want More Reviews


"Truly inspirational. A great book. We've only just begun to scratch the surface of this opportunity." -- Indra K. Nooyi, Chief Executive Officer and Director, PepsiCo Inc. "A must read for consumer-oriented companies of every size, shape and persuasion. Women Want More presents the most compelling consumer marketing proposition of our time with powerful insights anchored in thoughtful research." -- Douglas Conant, President and Chief Executive Officer, Campbell Soup Company "Women Want More is a call to recognition and response. How can you not focus on an emerging $5 trillion in real income growth for women?" -- Les Wexner, Founder, Chairman and CEO of Limited Brands "Women Want More is a fresh and insightful analysis of how women's increasing roles and ever-growing buying power are impacting the marketplace." -- Leonard Lauder, Chairman Emeritus of The Estee Lauder Companies, Inc. "Women Want More tells the incredible story how companies can capture the emerging $5 trillion in real income growth for women, who feel undervalued in the marketplace; underestimated in the work place and underappreciated in the social arena." -- Michael Gould, Chairman and CEO, Bloomingdale's "Women Want More makes the case for the role of women in moving markets. For consumer companies, it's an essential resource." -- Irene B. Rosenfeld, Chairman and Chief Executive Officer, Kraft Foods "In this essential book, Silverstein and Sayre capture the revolution taking place worldwide: women consumers who demand options, who require personal attention, and who will ultimately determine which companies make it to the next round. Authenticity rules and wise marketers will understand that. Highly recommended." -- John Zogby, President/CEO of Zogby International and author of The Way We'll Be: The Zogby Report on the Transformation of the American Dream "The most helpful findings reveal how many women are currently dissatisfied with the financial, health care, banking, and technological services that they receive... [The book] offers unique insights [and] ... should be considered for those seeking to freshen up their customer service collections." -- Library Journal "Few books offer as many insights as Women Want More...[I]t shines a bright light on the pressures and opportunities the world's one billion working women face every day." -- Marketing Daily

About Michael J. Silverstein


Michael J. Silverstein is a senior partner and managing director at The Boston Consulting Group. He is the coauthor of the bestsellers Trading Up and Treasure Hunt. He is an authority on consumer buying behavior, retail and packaged goods innovation, and market development. Kate Sayre is a partner and managing director in the New York office of The Boston Consulting Group. She is an expert on fashion retail and beauty.

Additional information

GOR003571077
Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market by Michael J. Silverstein
Michael J. Silverstein
Used - Very Good
Hardback
HarperCollins Publishers Inc
2009-09-01
336
0061776416
9780061776410
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.