Packed with great ideas and contacts for anyone wanting to raise money, whether for a local school or a small national charity. Many people are drawn to the idea of raising money for a really worthwhile purpose. With the money raised, a need will be met, a problem solved or the wider world somehow made better. Everyone can succeed in fundraising. Once you have learned the basics, it is experience which counts the most. Need to Know? Fundraising covers the following: Getting started: to help you understand fundraising basics. What you will need to support your fundraising efforts: annual reports, leaflets, a website and publicity. How much you actually need: it's all about budgeting. Asking individuals: the many ways in which individuals can support you. Raising money through fundraising activities Getting support in kind Getting support from funding bodies: trusts, companies, government, Europe and the Lottery. Putting it all together: having a fundraising strategy, and using your time effectively, writing better applications. Sources of information and advice
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Merchant banker and publisher turned social activist, Michael Norton has devoted the past 30 years to transforming civil society, picking up an OBE on the way. He set up the Directory of Social Change in 1975 which pioneered the provision of training in fundraising, communication and management for people running charities in the UK, and which publishes a wide range of practical handbooks and grant guides.
Fundraising by Michael Norton
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