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Marketing in Manageable Bites By Mike Meldrum (Cranfield School of Management)

Marketing in Manageable Bites
by Mike Meldrum (Cranfield School of Management)

In Stock
£2.39
This resource and reference guide is written for those wishing to understand the essentials of marketing. It can be used as both a quick primer for those new to the subject or as an aid for practising managers and those on short courses. It offers coverage of all the fundamentals.
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Marketing in Manageable Bites Summary


Marketing in Manageable Bites: For Busy Managers and Overworked Students by Mike Meldrum (Cranfield School of Management)

This resource and reference guide is written for those wishing to understand the essentials of marketing. It can be used as both a quick primer for those new to the subject or as an aid for practising managers and those on short courses. It offers coverage of all the fundamentals. With over 50 topics, each concept is presented as a 10-minute read - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. Brought fully up to date, this new version has been enhanced with improved cross-referencing and both concepts and alphabetical listings to help quick and easy navigation throughout.

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Table of Contents


Understanding the basics of marketing; understanding different forms of marketing; understanding markets and competitors; understanding product management; understanding positioning; understanding marketing relationships; understanding marketing planning and control.

Additional information

GOR001428245
Marketing in Manageable Bites: For Busy Managers and Overworked Students by Mike Meldrum (Cranfield School of Management)
Mike Meldrum (Cranfield School of Management)
Used - Very Good
Paperback
Palgrave Macmillan
2000-05-23
320
0333764439
9780333764435
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.