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Outside Innovation By Patricia B. Seybold

Outside Innovation
by Patricia B. Seybold

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Outside Innovation Summary

Outside Innovation: How Your Customers Will Co-Design Your Company's Future by Patricia B. Seybold

How dynamic businesses of every size can unleash innovation by inviting customers to co-design what they do and make. Reading line: The 8 Roles Customers Play in Trend-Setting Companies The refrain is familiar for Patricia Seybold in her journeys as a top technology and management strategist: "I want our company to be acknowledged as the most admired and most customer-valued in our industry and to be recognized as the company that has forever changed the way things are done." "How can we become the Google of banking?" "How can we be the eBay of software?" "I want to be the JetBlue of manufacturing." "How can we become the undisputed trend-setter in our industry-with a competitive bar no one can topple?" In Outside Innovation, bestselling author Seybold taps her close relationship with dozens of high-innovation companies to reveal the untold strategy behind the trendsetters and the next HUGE leap forward in customer strategy. Seybold shows that companies that are dominating their category and staying ahead of the pack are collaborating at every level of their business with their customers.

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Outside Innovation Reviews

"Outside Innovation is a landmark book in its revelations on customer-led innovation." -- Tom Stemberg Founder and Former CEO Staples, Venture Partner, Highland Capital Partners "Seybold makes a compelling case for recruiting your most passionate customers and letting them help drive the pace of innovation." -- Tom Kelley, General Manager, IDEO, and Author of The Ten Faces of Innovation "An inspiring book that will change your business and help you compete in ways uniquely attuned to the 21st century." -- John Seely Brown, Former Chief Scientist, Xerox Corp. and Director of its Palo Alto Research Center (PARC), and Co-author of The Only Sustainable Edge "A thoughtful and insightful practitioner's guide to the rapidly emerging world of customer- and user-led innovation." -- Eric von Hippel, Professor and Head, MIT Innovation and Entrepreneurship Group "Seybold lays out the path in the brave new world of instant feedback, customer-generated content, and truly free speech." -- Guy Kawasaki, Managing director, Garage Technology Ventures "No one knows better than Seybold how companies must change to take advantage of the new rules of business." -- Alan Deutschman, Senior Writer, Fast Company

About Patricia B. Seybold

Patricia B. Seybold is the author of the international best-seller and The Customer Revolution. She is the founder and CEO of the Boston-based The Patricia Seybold Group (, which for more than 25 years has specialized in helping Fortune 500 companies design and continuously improve their customer-focused business strategies.

Additional information

Outside Innovation: How Your Customers Will Co-Design Your Company's Future by Patricia B. Seybold
Patricia B. Seybold
Used - Very Good
HarperCollins Publishers Inc
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.