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It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden By Paul Arden

It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
by Paul Arden

A handbook of how to succeed in life by an advertising guru.
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It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden Summary


It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

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Additional information

Sku
GOR001226816
Title
It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
Author
Condition
Very Good
Binding type
Paperback
Publisher
Phaidon Press Ltd
Year published
Number of pages
128
ISBN 10
0714843377
ISBN 13
9780714843377
Prizes
N/A
Cover note
Book picture is for illustrative purposes only, actual cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.