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Managerial Economics By Paul G. Keat

Managerial Economics
by Paul G. Keat

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Illustrating the theory of managerial economics with an integrated case on the soft drink industry, this text shows students how to solve real business problems by enabling them to apply economic principles to everyday business activity.
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Managerial Economics Summary

Managerial Economics: Economic Tools for Today's Decision Makers by Paul G. Keat

For undergraduate courses in Managerial Economics and first-year MBA students in departments of Economics and Finance.

This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press-including numerous international examples-are incorporated into the chapters to reinforce the connection between economic and real business situations.

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Table of Contents

1. Introduction.

2. The Firm and Its Goals.

Appendix 2A: Review of Mathematical Concepts Used in Managerial Economics.

3. Supply and Demand.

Appendix 3A: The Mathematics of Supply and Demand.

4. Demand Elasticity.

Appendix 4A: Applications of Supply and Demand.

5. Demand Estimation.

6. Forecasting.

Appendix 6A: Forecasting and the Computer.

7. The Theory and Estimation of Production.

Appendix 7A: The Multiple-Input Case.

Appendix 7B: Expressing the Production Function with the Use of Calculus.

8. Cost.

Appendix 8A: A Mathematical Restatement of the Short-Run Cost Function.

Appendix 8B: The Estimation of Cost.

9. Pricing and Output Decisions: Perfect Competition and Monopoly.

Appendix 9A: The Use of Calculus in Pricing and Output Decisions.

10. Output and Pricing Decisions: Monopolistic Competition and Oligopoly.

11. Break-Even Analysis (Volume-Cost-Profit).

12. Special Pricing Practices.

13. Capital Budgeting.

Appendix 13A: Calculations for Time Value of Money.

14. Risk and Uncertainty.

15. Government and Industry: Challenges and Opportunities for Today's Manager.

16. Managerial Economics in Action: The Case of the Semiconductor Industry.

Appendix A: Linear Programming.

Appendix B: Statistical and Financial Tables.

Additional information

Managerial Economics: Economic Tools for Today's Decision Makers by Paul G. Keat
Paul G. Keat
Used - Very Good
Pearson Education (US)
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.