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Research Business Studies By Pervez Ghauri

Research Business Studies
by Pervez Ghauri

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£5.99
Demonstrates to students the importance of a scientific approach to business research and problem-solving projects. This guide shows how to formulate a problem and choose a research method, and how to argue and motivate.
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Research Business Studies Summary


Research Business Studies by Pervez Ghauri

This guide demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows how to formulate a problem and choose a research method, and how to argue and motivate. The book discusses the practicalities of research such as problem formulation, relating the research to previous studies, choosing the right methodology, presentation of results, report writing and drawing conclusions. This work is intended for MBA/MSc and undergraduate students doing business studies, business administration, economics, finance and marketing courses. Consultants and organizations undertaking research in business studies should also find this a useful text.

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Table of Contents


Introduction 1. research in business studies 2. Problem formulation and problem handling in (practical) research 3. Research designs 4. Measurements: mapping the empirical world 5. Data collection and sources 6. Sampling 7. Qualitative methods 8. Data analysis 9. Writing the final report References. Appendix. Index.

Additional information

GOR001092801
Research Business Studies by Pervez Ghauri
Pervez Ghauri
Used - Very Good
Paperback
Pearson Education (US)
1994-12-22
176
0130157104
9780130157102
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.