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Marketing Management (Dryden Press Series in Marketing) By Peter R. Dickson (University of Wisconsin, USA)

Marketing Management (Dryden Press Series in Marketing)
by Peter R. Dickson (University of Wisconsin, USA)

This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality.
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Marketing Management Summary


This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.

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Additional information

Sku
GOR002430752
Title
Marketing Management (Dryden Press Series in Marketing)
Author
Condition
Very Good
Binding type
Hardback
Publisher
Cengage Learning, Inc
Year published
Number of pages
704
ISBN 10
0030177421
ISBN 13
9780030177422
Prizes
N/A
Cover note
Book picture is for illustrative purposes only, actual cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.