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Sales Promotion and Direct Marketing Law By Philip Circus

Sales Promotion and Direct Marketing Law
by Philip Circus

In Stock
£14.99
This handbook on the law and self-regulation applicable to sales promotin and direct marketing law concentrates on basic principles and is written in a question and answer form. It takes full account of the British Codes of Sales Promotion and Practice.
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Sales Promotion and Direct Marketing Law Summary


Sales Promotion and Direct Marketing Law: A Practical Guide by Philip Circus

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Table of Contents


Introduction to the Legal and Self-Regulatory Controls. The Self-Regulatory Controls examined. Contractual issues. Prize draws. Competitions. Data protection issues. Intellectual property. Price promotions. Free and extra value incentives. Bribery and corruption. Miscellaneous legal issues. Europe. Administration checklist.

Additional information

GOR001182745
Sales Promotion and Direct Marketing Law: A Practical Guide by Philip Circus
Philip Circus
Used - Very Good
Hardback
LexisNexis UK
1998-06-30
0406903220
9780406903228
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.