Sales Promotion and Direct Marketing Law By Philip Circus
Sales Promotion and Direct Marketing Law
by Philip Circus
This handbook on the law and self-regulation applicable to sales promotin and direct marketing law concentrates on basic principles and is written in a question and answer form. It takes full account of the British Codes of Sales Promotion and Practice.
Introduction to the Legal and Self-Regulatory Controls. The Self-Regulatory Controls examined. Contractual issues. Prize draws. Competitions. Data protection issues. Intellectual property. Price promotions. Free and extra value incentives. Bribery and corruption. Miscellaneous legal issues. Europe. Administration checklist.
Sales Promotion and Direct Marketing Law: A Practical Guide by Philip Circus
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