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Marketing Management: Millennium Edition: International Edition (International Students) By Philip Kotler

Marketing Management: Millennium Edition: International Edition (International Students)
by Philip Kotler

This text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents company examples.

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Marketing Management: Millennium Edition: International Edition Summary


For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.

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Additional information

GOR001219298
Marketing Management: Millennium Edition: International Edition (International Students)
Philip Kotler
Used - Very Good
Paperback
Pearson Education (US)
1999-07-01
784
0130156841
9780130156846
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.