This new edition has been completely updated to reflect the current state of marketing theory and practices. It explores major new trends and themes, and provides dynamic new examples of marketing in action.
Understanding Marketing and the Marketing Management Process. Analyzing Marketing Opportunities. Developing Marketing Strategy and the Marketing Mix. Extended Marketing.
Marketing: An Introduction by Philip Kotler
Used - Very Good
Pearson Education (US)
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This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.