Welcome to Mr Magorium's Wonder Emporium, the most amazing toyshop in the world. Run by the eccentric 243 year-old Mr Magorium, the shop is loved by customers and employees alike. But when Mr. Magorium announces he's giving the shop to his young assistant Mahoney, a dark and ominous change begins to take over the Emporium. The problem is that this magical toyshop is really alive - the only rule is that to see it, you have to believe it!