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Revolutionaries at Sony: The Making of the Sony Playstation and The Visionaries Who Conquered The World of Video Games By Reiji Asakura

Revolutionaries at Sony: The Making of the Sony Playstation and The Visionaries Who Conquered The World of Video Games
by Reiji Asakura

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£9.99
This is the story of Ken Kutaragi, the creator of the Sony Playstation. It describes how he promoted his vision, made use of corporate resources and brought his dream to fruition, examines his passion for a change in technology, his hard work to sell the concept and how he kept the project alive.
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Revolutionaries at Sony: The Making of the Sony Playstation and The Visionaries Who Conquered The World of Video Games Summary


Revolutionaries at Sony: The Making of the Sony Playstation and The Visionaries Who Conquered The World of Video Games by Reiji Asakura

Sony Playstations have revolutionized the world of video games in less than 3 years. With 10 million Playstations currently used by kids and adults alike. Sony jumped ahead of Nintendo and Sega with little warning. This is the fascinating true story of the marketing conquest of the century. It highlights Playstation's key player creator Ken Kutaragi, and his unrelenting belief in a project that Sony's top brass was ready to abandon.A bestseller now in its third printing in Japan, Revolutionaries at Sony goes straight to the inside source -- Kutaragi and his team -- to trace the rocky birth and astounding growth of Playstation. It will speak to every reader fascinated by technology, product development, business strategy, global marketing, and the sheer power of a persistent visionary with an unstoppable idea.

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About Reiji Asakura


Reiji Asakura is an economic journalist in Japan, and is well regarded as an expert on the future trends of the computer industry. He writes regular columns for Nikkei Personal Computer and Video Salon. He is also the author of Sharp Point of View Research, and The Ambitions and Dreams of DVD. Mr. Asakura is the Vice Chairman of the Japan Image Quallity Society, and former vice-editor-in-chief of President magazine, and former editor-in-chief of Notebook PC Research.

Table of Contents


Chapter 1: The Passion Ken Kutaragi - Always at the Center of Controversy. Chapter 2: "DO IT": The Decision-Making Process. Chapter 3: Appealing to the Software Developers. Chapter 4: Distribution Revolution: The "Breakout" Strategy. Chapter 5: Making the Winning Game Machine: The Intellingence of Algorithms. Chapter 6: Sony's Love-Hate Relationships. Chapter 7: The Fight for Control in the United States. Chapter 8: Kutaragi's Venture Business Advice for the Entrepreneur. Epilogue. Glossary. Index.

Additional information

GOR004796967
Revolutionaries at Sony: The Making of the Sony Playstation and The Visionaries Who Conquered The World of Video Games by Reiji Asakura
Reiji Asakura
Used - Very Good
Hardback
McGraw-Hill Education - Europe
2000-07-01
240
0071355871
9780071355872
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.