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More Words That Sell By Richard Bayan

More Words That Sell
by Richard Bayan

In Stock
£3.99
In highly competitive, quick-hitting marketplace, choosing the correct words is vital to the success of your message. This title provides you with more than 3,500 high-powered, high-profit words, phrases, and slogans that have proven their ability to hold readers' attention as you deliver your message and to persuade them to respond.
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More Words That Sell Summary


More Words That Sell by Richard Bayan

More than 3,500 words, phrases, and slogans guaranteed to hit your target with power and precision - every time! In today's highly competitive, quick-hitting marketplace, choosing the correct words is vital to the success of your message - far too vital to be left to chance! "More Words That Sell" provides you with more than 3,500 high-powered, high-profit words, phrases, and slogans that have proven their ability to hold readers' attention as you deliver your message and to persuade them to respond. Taking up where the bestselling "Words That Sell" left off, "More Words That Sell" supplies you with all-new tools for fine-tuning your copy and hitting the hot buttons of your target audience.Nearly thirty alphabetically arranged, special-purpose categories help you quickly locate exactly the words you need to: make readers feel your message instead of just read it; add muscle to your copy by using powerful verbs and adjectives; find the right words and phrases for niche markets; boost results by using words that appeal to basic human needs; invite interaction from website visitors - and bring those visitors back; and, create a favorable impression with resumes and cover letters as well as with general business correspondence such as reports and memos; use colors, fragrances, sounds, and textures for vivid sensory appeal. Ask any veteran writer and you'll be told that one word can make or break a message.Finding that word under the pressure of a tight deadline, however, can be difficult if not impossible. Let "More Words That Sell" help you choose the words that will boost the effectiveness and profitability of your message - whether you're promoting products, ideas, your business, or yourself.

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About Richard Bayan


Richard Bayan is a freelance writer who spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of the bestselling Words that Sell, The Cynic's Dictionary, and more than 150 online columns and essays.

Additional information

GOR001396830
More Words That Sell by Richard Bayan
Richard Bayan
Used - Very Good
Paperback
McGraw-Hill Education - Europe
2003-07-17
176
0071418539
9780071418539
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.