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Smart Retail By Richard Hammond

Smart Retail
by Richard Hammond

In Stock
£1.99
Discover the secrets of retail and learn how to grow your sales - and your career. This is the book to reveal what the most successful retailers in the world already know.
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Smart Retail Summary


Smart Retail: How to turn your store into a sales phenomenon by Richard Hammond

Retail is amazing. It is immediate, exciting, risky, and downright tough. Running shops gets into the bloodstream. But at a time when retail takes credit for saving whole economies it is still possibly the least understood of all business practices. Smart Retail is your ticket to a better retail life. 'A really practical and helpful guide, essential reading for anyone involved in retailing' Charles Dunstone, CEO, The Carphone Warehouse 'A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail.' Vittorio Radice, Executive Director, Marks & Spencer (former Chief Executive, Selfridges) 'This book is full of practical good things to make running stores that bit easier to get right.' Julian Richer, Chairman and Founder, Richer Sounds 'This is how it's done.' Umesh Vadodaria, General Manager, PC World This book is the first 'how to' retail handbook. It uncovers the key elements that separate the great retailers from the average, the killer teams from the also-rans and the High Street success stories from the back street strugglers.Covering everything from creating the ultimate in-store experience to understanding your customer and from promotional strategies to building energised and motivated teams, this is the book that will equip store managers, aspiring team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies for retail success. 'A book about doing it.' Allan Leighton, Chairman, Royal Mail (former CEO, ASDA). 'I thoroughly enjoyed every minute of it.' Simon Stephens, District Manager, Sunglass Hut 'This is a great book which delivers sensible pragmatic advice applicable to all retail sectors at all levels' James Heneage, Managing Director and Founder, Ottakars plc 'Very much to the point and a great practical guide to retailing' John Thornton, Chairman, Thorntons plc

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Smart Retail Reviews


"A really practical and helpful guide, essential reading for anyone involved in retailing." Charles Dunstone, CEO, The Carphone Warehouse "This book is full of practical good things to make running stores that bit easier to get right." Julian Richer, Chairman and Founder, Richer Sounds "A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail." Vittorio Radice, Executive Director, Marks and Spencer (former Chief Executive, Selfridges) "A book about doing it." Allan Leighton, Chairman, Royal Mail (former CEO, ASDA). "Very much to the point and a great practical guide to retailing." John Thornton, Chairman of Thorntons A (R)aA A--AiA I thoroughly enjoyed every minute of it.A (R)aA A--aA A Simon Stephens, District Manager, Sunglass Hut A (R)aA A--AiA This is a great book which delivers sensible pragmatic advice applicable to all retail sectors at all levelsA (R)aA A--aA A James Heneage, Managing Director and Founder, Ottakars plc

About Richard Hammond


Richard Hammond has lived and breathed retail at every level - as a wide-eyed kid, in executive positions within Head Office teams and latterly as a consultant, specialising in retail. In his consulting work, Richard has helped leading retail brands such as Whitbread, Pizza Hut, Barclays and KFC to engage and motivate their people.

Table of Contents


Introduction - How to accelerate with Smart Retail 1 Rolling snowballs and reading stores *Turning the things we see into things we do 2 Naked passion makes us great *Passion to make things better 3 Rising above the crowd *More thoughts on pitching ideas 4 How to build a great store culture *Cornerstone 1 The Mission *Cornerstone 2 Respect *Cornerstone 3 Recognition *Cornerstone 4 Team Building 5 How to get people out of bed *Show me the money *The stick to your carrot *Treat me like a grown up *Lets have a laugh now 6 All we need is a little better every time *Statisticians are blind*Go with your gut feel*Room for improvement Customers 7 How to make more money *The four rules of performance improvement*Great customer service 8 Where competitive advantage comes from *Price led positioning*Value and bargains 9 Promote or die *27 Promotions*Learning from the hardcore street retailers*Creating sale closers 10 Marketing for real people *Marketing things to make & do*Easy ABC database marketing*Keeping track Store 11 Store environment *Look and feel*The best and the worst store environments*Surprise and delight Appendix I Team meetings Appendix II My favourite retailers Appendix III Books for retailers Epilogue Bloody hell what just happened?

Additional information

GOR001131957
Smart Retail: How to turn your store into a sales phenomenon by Richard Hammond
Richard Hammond
Used - Very Good
Paperback
Pearson Education Limited
2003-09-11
176
0273675214
9780273675211
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.