In the fast moving area of strategy, this text provides the most comprehensive treatment of both rational and creative approaches to the subject. This revised and fully-updated edition continues to present a comprehensive, well-structured and critical treatment of strategic management for both the private and public sectors. Building on the success of previous editions, this highly acclaimed textbook will now include the latest developments in the area including: resource based strategy, and customer-driven strategy. With a teaching package that includes a lecturer's manual, powerpoints, extra long cases, and an interactive website, Corporate Strategy provides the lecturer and student with a flexible and exciting learning resource. Suitable for both undergraduate and MBA students on basic strategy courses.
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PART 1: INTRODUCTION 1. Corporate Strategy 2. A Review of Theory and Practice PART 2: ANALYSIS OF THE ENVIRONMENT 3. Analysing the Environment - Basics 4. Analysing the Markets and Competitors 5. Analysing Customers PART 3: ANALYSIS OF RESOURCES 6. Analysing Resources - Basics 7. Analysing Human Resources 8. Analysing Financial Resources 9. Analysing Operations Resources PART 4: THE PURPOSE OF THE ORGANISATION 10. Purpose Shaped by Vision, Leadership and Ethics 11. Purpose Emerging from Knowledge, Technology and Innovation 12. Purpose delivered through mission and Objectives PART 5: DEVELOPING THE STRATEGY 13. Developing Strategic Options: The Prescriptive Process 14. Strategy Evaluation and Development: The Prescriptive Process 15. Finding the Strategic Route Forward: Emergent and Prescriptive Approaches 16. Strategy, Structure and Style PART 6: THE IMPLEMENTATION PROCESS 17. Resource Allocation, Strategic Planning and Control 18. Organisational Structure and People Issues 19. International Expansion and Globalisation Strategies 20. The Dynamics of Strategy Development 21. Managing Strategic Change 22. Building a Cohesive Corporate Strategy
Corporate Strategy by Richard Lynch
Used - Very Good
Pearson Education Limited
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