Viral marketing is about how some ideas, products, messages and behaviours spread like viruses, for example in the cases of Pokemon, Hotmail and even yoyos in the school playground. This text concerns itself with how these viruses can be started through creative marketing, without enormous budgets.
Viral marketing is not just about spam email, as most people tend to think. It is about how some ideas, products, messages, and behaviors spread like virusesfor example, Pokemon, Hotmail, and even yoyos in the school playground. This text concerns itself with how through creative marketing, these viruses can be started in order to greatly benefit the products they relate to, without the marketing budgets of Nike or Coca-Cola."
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Richard Perry's experience includes global branding programmes and integrated marketing initiatives for a number of large, international accounts. He is currently a Business Development Director for Gyrogroup.Andrew Whitaker currently works for online marketing specialists DS.Emotion, developing integrated programmes which build a sustainable competitive advantage and demonstrate real return on investment for both business and consumer brands.
Table of Contents
1 - Sunday: Getting the basics right 2 - Monday: Vital viral ingredients 3 - Tuesday: Step 1- Content is King 4 - Wednesday: Step 2- Get the basics right and keep it simple 5 - Thursday: Step 3- Start on the right foot with both eyes on the result 6 - Friday: Step 4- Integrate the customer touch points 7 - Saturday: Get going
Viral Marketing in a week by Richard Perry
Used - Very Good
John Murray Press
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.