Name: How to Sell By Robert Ashton
SKU: 9780600610328
Price: 3.50 GBP
Availability: InStock

How to Sell Summary

How to Sell: Improve Your Technique and Maximize Your Sales by Robert Ashton

From getting that first appointment to closing the deal, this easy-to-follow guide guarantees successful selling in four simple stages. Practical advice is included on everything from understanding body language to overcoming conflict.

About Robert Ashton

Robert Ashton is an entrepreneur with a passion for winning new business. Over the past 20 years he has sold products as diverse as agricultural fertilisers, mobile homes, print and life insurance. He has sold 'impulse buy' products and negotiated multi-million pound contracts. He also mentors young businesses with the Princes Trust and gives marketing advice to a number of charities. How to Sell is his third business book.

Step 1: Starting Out; why employ sales people anyway? do you really know your product/service; making appointments; how to ask questions; why buyers buy; when buyers buy; dealing with good and bad days; goalsetting; locking on to the customer's agenda; boosting the benefits; features count; Step 2: Moving On; all about attitude; become a prospector; getting under the skin of my company; learning to network in your industry; planning the whole territory; buying signals; presenting... even speaking in public! your first sales conference; closing; dealing with obstacles to closing; ok let's negotiate; your first trade exhibition; do I look the part? Step 3: Moving Up; all about tenacity; understanding body language; creative problem solving; building your support network; can't sell the whole thing? selling at exhibitions; reviewing your goals; never waste a good idea; let's risk it! entertaining customers; what do the buyers really think of you? Step 4: Getting Even Better; attribution theory; understanding yourself... starter or finisher? overcoming serious objections; climbing the sales ladder; who got the best deal? the power of new ideas; frequency and recency - account analysis; selling in overseas markets; selling the really difficult accounts; the dangers of success; Index

Additional information

Sku

GOR001171721

ISBN 13

9780600610328

ISBN 10

0600610322

Title

How to Sell: Improve Your Technique and Maximize Your Sales by Robert Ashton

Author

Robert Ashton

Condition

Used - Very Good

Binding type

Paperback

Publisher

Octopus Publishing Group

Year published

20040815

Number of pages

128

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

How to Sell Robert Ashton

How to Sell by Robert Ashton

Summary

How to Sell Summary

How to Sell: Improve Your Technique and Maximize Your Sales by Robert Ashton

About Robert Ashton

Table of Contents

Additional information

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