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The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies (Miller Heiman Series) By Robert B. Miller

The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies (Miller Heiman Series)
by Robert B. Miller

Confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting the competition and a special section featuring the most commonly asked questions.
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The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies Summary


`Efficient, professional... the finest high-level training programme I have ever seen... a mini-MBA in how to sell national accounts.` Henry J Cockerill, former Senior Vice President, USA Fountain Sales, COCA-COLA Company `Even more timely and effective today than when we first adopted it in 1986.` Gary Hardy, Global Leader of Sales Education and Development, The Dow Chemical Company The book that sparked a selling revolution... In 1985 one book changed sales and marketing for ever. Rejecting manipulative tactics and emphasizing "process", Strategic Selling (R) presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate, and it helped to turn Miller Heiman, the small company that created Strategic Selling (R), into a global leader in sales and development with the most prestigious client list in the industry. The New Strategic Selling is the latest edition of the business classic and confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting the competition and a special section featuring the most commonly asked questions from the Miller Heiman workshop.

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Additional information

Sku
GOR001255275
Title
The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies (Miller Heiman Series)
Author
Condition
Very Good
Binding type
Paperback
Publisher
Kogan Page Ltd
Year published
Number of pages
304
ISBN 10
0749441305
ISBN 13
9780749441302
Prizes
N/A
Cover note
Book picture is for illustrative purposes only, actual cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.