Read This!: Business Writing that WorksInformation overload. Everyone has too much to read. So, what's going to make people read what you write? Simple, clear, commanding writing - that's what. Here's how.
by Robert Gentle
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Read This!: Business Writing that Works Summary
Go on, admit it: most of the business documents that cross your desk really test your patience. If you're brave enough, you'll skim through them in an attempt to capture the key points. More often than not, you'll find them or throw them into the bin. That's because most business writing is long, complex and takes forever to get to the point. This is self-defeating as the available reading time is often only a few minutes or less. In this book, you'll learn to: Grab and sustain your reader's attention Produce a user friendly layout Draw attention to key passages It's a fundamental set of techniques that you'll be able to apply to all kinds of business writing - letters, e-mails, reports, memos, websites, business plans, forms, sign boards and even graphs.Read This! Will demolish many of the enduring myths that many of us hold dear about business writing - for example, that Times New Roman is the best font, that you must always start a letter with Thank you, or that a report must always have a conclusion at the end.
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Read This!: Business Writing that Works
Pearson Education Limited
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Book picture is for illustrative purposes only, actual cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.