Free Shipping In the UK
Currency:
GBP £ GBP
Christmas Delivery | Want Free Shipping in time for Christmas? Order by midday on 16th December (UK only)
Big Idea By Robert Jones

Big Idea
by Robert Jones

In Stock
£2.99
Anyone can copy a company's product, or even its business model. What they can't copy is its worldview, its attitude, its special way of doing things. In the future, the war in the marketplace will be a war of ideas. This title maps this new territory and shows how big ideas make great companies.
Only 2 left

Big Idea Summary


Big Idea by Robert Jones

Nowadays anyone can copy your product, or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things. So in the future, the war in the marketplace will be a war of ideas. "The Big Idea maps" this new territory and shows how big ideas make great companies. Unlike business models, product ideas or the catchphrases of management gurus, a big idea is emotional. And unlike corporate ideologies, vision or brand, it is shared between customers and employees alike. Customers don't just buy from these companies, they buy into them - they choose them not through economic logic, but through emotional logic. As products and services become more and more similar, emotional logic will become the single most important business driver. The benefits of appealing to it can already been seen: Orange has a much lower turnover of customers than Cellnet and Ikea operates in over 23 countries while MFI only does business in Britain. Based on the author's interviews with CEOs and his experience shaping big ideas at companies such as Andersen Consulting and the National Trust.

Why buy from World of Books

Our excellent value books literally don't cost the earth
Free delivery in the UK
Read more here
Every used book bought is one saved from landfill

Big Idea Reviews


'An interesting and useful book.' Business Age

About Robert Jones


Robert Jones was born in Gloucester in 1957 and read Philosophy and English at Cambridge University. He is a director with Wolff Olins, one of the world's most respected brand consulting firms, and has worked as a consultant in corporate communication for 16 years, with companies such as Andersen Consulting, Cameron McKenna and the National Trust. He also lectures at Oxford Business School on the marketing of professional service firms.

Additional information

GOR000713244
Big Idea by Robert Jones
Robert Jones
Used - Very Good
Paperback
HarperCollins Publishers
2001-09-01
224
0006532349
9780006532347
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.