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The Balanced Scorecard: Translating Strategy into Action By Robert Steven Kaplan

The Balanced Scorecard: Translating Strategy into Action
by Robert Steven Kaplan

Provides the management system for companies to invest in the long term - in customers, in employees, in product development, and in systems - rather than managing the bottom line to pump up short-term earnings. This title attempts to change the way you measure and manage your business.
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The Balanced Scorecard: Translating Strategy into Action Summary


The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

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Additional information

Sku
GOR001223010
Title
The Balanced Scorecard: Translating Strategy into Action
Author
Condition
Very Good
Binding type
Hardback
Publisher
Harvard Business Review Press
Year published
Number of pages
336
ISBN 10
0875846513
ISBN 13
9780875846514
Prizes
N/A
Cover note
Book picture is for illustrative purposes only, actual cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.