Each book in the Frameworks series is a comprehensive and concise introduction to the subject. The books are well structured and provide a step-by-step guide to essential principles. They develop a basic framework of understanding to underpin further study of core business, financial and legal subjects in the higher education curriculum.Retail Management offers a clear, up-to-date and concise introduction to retailing and is suitable for both practitioner and student alike. Its three parts cover: ? Retailing and the consumer: the relationship between consumer and retailer, and the methods of researching that interaction.? The retail mix: the blend of strategies required to appeal to target customers and satisfy customer requirements.? The administration of retailing: planning and performance measurement, and the law relating to retailing.This fourth edition is fully updated and includes new chapters on IT in retailing and the future of retailing, together with expanded material on strategy, economic issues and the law. It is illustrated throughout with examples, figures and tables, and each chapter concludes with 'progress test' questions.Roger Cox is visiting lecturer at London Gu
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PART ONE RETAILING AND THE CONSUMER 1. The retail industry 2. Retail organisations 3. International retailing 4. Retail planning and strategy 5. Retailing research 6. The retailing environments 7. Consumer buying behaviour 8. Segmentation PART TWO THE RETAIL MIX 9. Store location 10. Product decisions 11. Buying 12. Stock management 13. Pricing/Advertising 14. Personal selling 15. Database marketing 16. Sales promotion and public relations 17. Atmosphere and layout 18. Customer service decisions PART THREE ADMINISTRATION 19. Financial planning 20. Human resources 21. Property and location development 22. Unit management 23. Retailing and the law 24. The future of retailing Bibliography Case studies
Retail Management by Roger Cox
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Pearson Education Limited
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