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Media Training 101 By Sally Stewart

Media Training 101 by Sally Stewart

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Summary

Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it.

Media Training 101 Summary

Media Training 101: A Guide to Meeting the Press by Sally Stewart

Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.

About Sally Stewart

SALLY STEWART is a former news reporter at USA Today and ad hoc commentator for CNN as well as a seasoned public relations expert. Since 1996, she has worked as a communications consultant for a variety of public companies, private enterprises, and nonprofit organizations. Today, she heads her own consulting group, SA Stewart Communications, headquartered in Santa Monica, California. She appears frequently on TV current affairs programs. For more information, visit her web site at www.mediatraining101.com.

Table of Contents

PREFACE. INTRODUCTION. PART ONE: Understanding the Media. CHAPTER 1: Foundational Rules for Media Success. CHAPTER 2: How Journalists Think and Behave. CHAPTER 3: Responding to Journalists. CHAPTER 4: What Is News? PART TWO: Practice Facing the Media. CHAPTER 5: Key Message Point Workshop 65 CHAPTER 6: Lethal Mistakes: The Dirty Dozen 73 CHAPTER 7: Playing the Interview Game and Winning. CHAPTER 8: Putting the Organic Keyword Method to Work. CHAPTER 9: Key Message Point Practice Questions. PART THREE: Giving a Great Interview. CHAPTER 10: Interviews: What Is What and Who Is Who. CHAPTER 11: Things You Should Never Say to a Reporter. CHAPTER 12: When Things Go Wrong. CHAPTER 13: Dress for Media Success. PART FOUR: Implementing Media Training on the Fly. CHAPTER 14: When the Media Just Shows Up. CHAPTER 15: Crisis Control. CHAPTER 16: How to Write and Review a Press Release. CHAPTER 17: How to Pitch Your Company's Story. CHAPTER 18: How to Hire PR That Works. CHAPTER 19: How to Create a Stellar Press Kit. CHAPTER 20: Media Training and the World Wide Web. CHAPTER 21: PR Lessons from Law School. CONCLUSION. GLOSSARY. ACKNOWLEDGMENTS. INDEX. ABOUT THE AUTHOR.

Additional information

GOR002456815
9780471271550
0471271551
Media Training 101: A Guide to Meeting the Press by Sally Stewart
Used - Very Good
Hardback
John Wiley & Sons Inc
2003-09-15
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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