Looks at press, television, radio, leaflets and posters in a comprehensive view of the visual impact of advertising. There are also case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book contains activities, assignments and statistics.
This guide to advertising offers a comprehensive view of the visual impact of advertising, looking at press, television, radio, leaflets and posters. It contains many examples and case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book makes use of student activities and assignments throughout. It also offers up-to-date statistics on the subject.
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Advertising; buyer behaviour; types of advertising; media choice 1 - above the line; media choice 2 - below the line; advertising research - pre-campaign, during campaign, post-campaign; legal constraints and ethics; creating the message; deciding the visual/script/layout; the role of the advertising agency; the advertising budget; stages in planning an advertising campaign.
Advertising by Sandra Cottier Bunting
Sandra Cottier Bunting
Used - Very Good
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This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.