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Enterprise and Small Business By Sara Carter

Enterprise and Small Business
by Sara Carter

In Stock
£4.49
Focuses on general small business.
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Enterprise and Small Business Summary


Enterprise and Small Business: Principles, Practice and Policy by Sara Carter

"This book is probably the best general small business text available at present." Dr Jonathan Lean, Principal Lecturer in Strategic Management, University of Plymouth Business School, UK Want to be at the cutting edge of this dynamic and exciting subject? This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering hot topics such as e-commerce, leadership and venture capital. This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this second edition while building on the foundations of the first has been extensively revised and updated.Key features: * Twenty-four chapters covering the most essential and contemporary topics taught on small business and enterprise courses * Contributions from leading international academics, each a subject specialist in the field * Strong theoretical and research pedigree ensures high degree of academic credibility * Encourages critical thinking through challenging discussion questions * Provides students with a guide to further study and weblinks Enterprise and Small Business is ideal for students taking courses in entrepreneurship and small business management at undergraduate and post-graduate level. Sara Carter is Professor of Entrepreneurship in the Department of Management and Organization, University of Stirling, UK. Dylan Jones-Evans is Adjunct Professor of Entrepreneurship at the Turku School of Economics and Business Administration in Finland, and Director of the National Entrepreneurship Observatory at Cardiff University, UK.

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About Sara Carter


THE ENTERPRISE ENVIRONMENT1. Introduction2. Defining and measuring the small business3. Self-employment and the small business4. Government and small business5. Innovation and the small business6. Growth and development in the small businessTHE ENTREPRENEUR7. The entrepreneurial process8. The psychology of the entrepreneur9. Gender and entrepreneurship10. Ethnicity and entrepreneurship11. Family and entrepreneurship12. Social entrepreneurship13. Technology entrepreneurship14. Corporate entrepreneurship15. Leadership, entrepreneurship and the management of small firmsTHE SMALL BUSINESS16. Networking and the small business17. Marketing and the small business18. Finance and the small business19. Venture capital and the small business20. Labour management and the small business21. Strategy and the small business22. E-commerce and the small business23. Franchisng and the small business24. Internationalisation and the small businessReferencesIndex

Table of Contents


THE ENTERPRISE ENVIRONMENT

1. Introduction

2. Defining and measuring the small business

3. Self-employment and the small business

4. Government and small business

5. Innovation and the small business

6. Growth and development in the small business

THE ENTREPRENEUR

7. The entrepreneurial process

8. The psychology of the entrepreneur

9. Gender and entrepreneurship

10. Ethnicity and entrepreneurship

11. Family and entrepreneurship

12. Social entrepreneurship

13. Technology entrepreneurship

14. Corporate entrepreneurship

15. Leadership, entrepreneurship and the management of small firms

THE SMALL BUSINESS

16. Networking and the small business

17. Marketing and the small business

18. Finance and the small business

19. Venture capital and the small business

20. Labour management and the small business

21. Strategy and the small business

22. E-commerce and the small business

23. Franchisng and the small business

24. Internationalisation and the small business

References

Index

Additional information

GOR001391169
Enterprise and Small Business: Principles, Practice and Policy by Sara Carter
Sara Carter
Used - Very Good
Paperback
Pearson Education Limited
2006-07-06
592
027370267X
9780273702672
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.