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by Shannon Sofield
This title demonstrates how to make the most of PayPal to get the most out of your online business or transactions. It shows how to take steps to protect yourself while buying or selling on eBay to using PayPal on your own site to handle subscriptions, affiliations and donations.
If you've bought or sold items through eBay, or through hundreds of other online sites, then you're familiar with PayPal, the online payment service. With PayPal, a valid email address, and a credit card or bank account, you can easily send and receive payments online. Not a bank or financial institution itself, PayPal describes its service as one that builds on the financial infrastructure of bank accounts and credit cards, and using advanced propriety fraud prevention systems, creates a safe, global, real-time payment solution. Put simply, PayPal provides the means for people to conduct financial transactions online, instantly and securely. But there's more to PayPal than meets the eye. PayPal Hacks shows you how to make the most of PayPal to get the most out of your online business or transactions. Authors Shannon Sofield of Payloadz.com and PayPal evangelist David Nielsen guide you through the rigors of using and developing with PayPal. Whether you're building an ecommerce site using PayPal as a transaction provider, or simply trying to pay for an eBay auction without getting burned, PayPal Hacks will give you the skinny on this leading global online payment service. The collection of tips and tricks in PayPal Hacks shows you how to find or even build the right tools for using PayPal to buy and sell on eBay or as a transaction provider for ecommerce on your own site. Written for all PayPal users, from those just starting out to those developing sophisticated ecommerce sites, this book begins with the basics such as setting up your account, then moves quickly into specific tips and tools for buyers, sellers, and developers. With PayPal Hacks, you can: Learn extra steps to help protect yourself while buying or selling on eBay Save time and money with advanced tips and undocumented features Learn dozens of easy-to-follow procedures to help you request and receive payments and fill orders Use PayPal to handle subscriptions, affiliate systems, and donations Create and customize your customers checkout process Effortlessly integrate PayPal s shopping cart system into your own website Implement digital fulfillment with Instant Payment Notification (IPN) and Payment Data Transfer (PDT) Develop and distribute ecommerce applications with the PayPal API Each hack consists of a task to be accomplished or a creative solution to a problem, presented in a clear, logical, and task-oriented format. PayPal Hacks provides the tools and details necessary to make PayPal more profitable, more flexible, and more convenient.
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Shannon Sofield began working with Macromedia development tools when Macromedia acquired Future Splash (this product evolved into what is now known as Macromedia Flash). Since then, he has expanded his expertise to include most of the Macromedia product line. He specializes in advanced applications for Macromedia Flash 5, Generator, and, more recently, Dreamweaver UltraDev. His company, Superfreaker Studios, is located in New York City. The company focuses mainly on creating and developing ready-made applications for Macromedia users to integrate into their own product and service offerings. Shannon's role in web development for Superfreaker Studios covers much of the development process, including conceptualization, design, programming, implementation, and evaluation. His technical title at Superfreaker is "Keeper of the Light." Shannon has worked to provide solutions for clients such as The State of New Jersey, Xerox, Rockefeller Center, Princeton University, and National Discount Brokers. He also works in association with Motion Over Time of New York, educating and training clients in the use of Macromedia products. In the rare event that the shores of the Atlantic receive ridable surf, Shannon can be found catching some waves at his local beach (sometimes in lieu of his programming duties). Dave Nielsen is a Technical Evangelist within the PayPal Developer Network, a member of SDForum's Executive Council and the founder of the Web Services SIG of Silicon Valley. Dave has a Bachelor of Science degree in Business from Cal Poly: San Luis Obispo.
Table of Contents
Credits Preface Chapter 1. Account Management 1. Create a PayPal Account 2. Verify Your PayPal Account 3. Confirm Your Mailing Address 4. Pay When You've Forgotten Your Password 5. Restore Your Account if It Has Been Limited 6. Create a Separate Login for Each Employee 7. Access Member Information 8. Manage PayPal Email 9. Get Help from PayPal Chapter 2. Making Payments 10. Send Money to Anyone 11. Choose How to Fund Payments 12. Use Your PayPal Funds Anywhere 13. Pay from a Cell Phone 14. Pay Seller Fees when Buying 15. Send Money Without Creating a PayPal Account 16. Dispute Merchandise Payments Chapter 3. Selling with PayPal Introduction Upgrade to Business Class Set Your Payment Receiving Preferences Identify Yourself to Your Customers 17. Request Money the PayPal Way 18. Ask for Money in Your Own Way 19. Request Money Without an Account 20. Get Your Money 21. Refund a Payment 22. Quick-Link to Transaction Details 23. Lower Your Seller Fees 24. Protect Yourself from Buyer Fraud 25. Protect Yourself from Chargebacks 26. Avoid Chargebacks on Digital Goods 27. Handle Merchandise Disputes Effectively Chapter 4. Payment Buttons 28. Create a Buy Now Button 29. Use a Custom Button Image 30. Create a Purchase Button for Services 31. Create an Auction Payment Button 32. Provide Purchase Options with Drop-Down Listboxes 33. Include More Than Two Option Fields 34. Override Shipping and Handling Preferences 35. Build Notification Tracking 36. Hack-Proof Your Payment 37. Hack-Proof Your Buttons with Encryption 38. Include Payment Buttons in Email Messages 39. Hide Your Email Address from Spammers 40. Accept Donations 41. PayPal-Enable Your Flash 42. Get More Out of Dreamweaver and PayPal 43. Provide Options with ASP.NET Web Controls 44. Try Accepting Payments in a Bogus Currency Chapter 5. Storefronts and Shopping Carts 45. Hack Shopping Cart Buttons 46. Create Shopping Cart Links 47. Specify the Size of the Shopping Cart Window 48. Deal with Design and Layout Issues 49. Put Both Cart Buttons in One Form 50. Integrate a Third-Party Shopping Cart with PayPal 51. Customize Checkout Pages 52. Display the Merchant Transaction ID on Your Return Page 53. Remember Your Customers 54. Create a Dynamic Storefront 55. Add Dynamic Storefront Details 56. Insert Dynamic Images 57. Build an Order-Tracking Page 58. Offer Discount Coupons 59. Increase Search Engine Exposure 60. Sell Digital Goods with PayLoadz Chapter 6. Managing Subscriptions 61. Sell Subscriptions to Your Online Content 62. Offer Tiered Subscriptions 63. Time Your Subscriptions to End on Specific Dates 64. Manage Subscription Passwords the Easy Way Chapter 7. IPN and PDT Introduction What IPN and PDT Are How IPN Works Advantages of PDT 65. Receive Instant Payment Notifications 66. Troubleshoot Instant Payment Notifications 67. Send a Purchase Confirmation Email with IPN 68. Process Shopping Carts with IPN 69. Use IPN with eBay Listings 70. Track Your eBay Products with IPN 71. Deliver Digital Goods with
PayPal Hacks by Shannon Sofield
Used - Very Good
O'Reilly Media, Inc, USA
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.