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AS Media Studies: The Essential Introduction By Stephen Kruger (Chief Examiner for A-level Media Studies)

AS Media Studies: The Essential Introduction
by Stephen Kruger (Chief Examiner for A-level Media Studies)

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£3.59
This text introduces pre-university students step-by-step to the skills of reading and analysing media texts. It also explore a range of media institutions and technologies, ideologies, and codes of practice.
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AS Media Studies: The Essential Introduction Summary


AS Media Studies: The Essential Introduction by Stephen Kruger (Chief Examiner for A-level Media Studies)

This fully comprehensive and easy-to-use textbook covers all aspects of Media Studies for students a the pre-university level.
The authors, who are experienced teachers and A-level examiners, introduce the students step-by-step to the main forms of reading media texts, and address key areas such as media technologies, media institutions and media audiences.
AS Media Studies: The Essential Introduction will give students the confidence to tackle every part of an introductory media course. Its key features include:
*Activities and further work * Practical assignments and exam questions * Further reading and a glossary of key terms * Case studies showing how theoretical ideas can be applied in everyday situations

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AS Media Studies: The Essential Introduction Reviews


'Approaches to textual analysis are well described, and activities, pegged to specific examples in the text, are helpful in showing how to apply analysis ... teachers will undoubtedly find some of the descriptions of Institutions, theory or study skills useful supplements to their own teaching.' - The English and Media Magazine

'Succeeds in achieving a depth and a lightness of touch: the section on media audiences, for example is excellent.' - Dan Fleming, Times Higher Education Supplement

About Stephen Kruger (Chief Examiner for A-level Media Studies)


Philip Rayner is a Senior Lecturer in Media Communications at Cheltenham & Gloucester College of Higher Education and a Principal Moderator and Principal Examiner for A-Level Media Studies. Peter Wall is a Chief Examiner and Principal Moderator for GCSE Media Studies and a Chair of Examiners for Media Studies A Level. He is also a freelance lecturer `nd writer in Media Studies. Stephen Kruger is a Chief Examiner for Media Studies A Level and Head of Media Studies at Holland Park School.

Table of Contents


Introduction 1. Reading the Media: Image analysis, Narrative, Genre, Representation, Media intertextuality, Media ideology, Realism, Further work, Further reading 2. Media Audiences: Further work, Further reading 3. Media Institutions: Further work, Further reading, Further information on regulation 4. Three Case Studies: Case study: News, Case study: Advertising, Case study: Pop music 5. Essential Media Skills: Research skills, Further reading, Production skills, Preparing for exams Resources Glossary Bibliography

Additional information

GOR001062824
AS Media Studies: The Essential Introduction by Stephen Kruger (Chief Examiner for A-level Media Studies)
Stephen Kruger (Chief Examiner for A-level Media Studies)
Essentials
Used - Very Good
Paperback
Taylor & Francis Ltd
2001-07-05
352
0415236118
9780415236119
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.