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Corporate Strategy for Hospitality By Tim Knowles

Corporate Strategy for Hospitality
by Tim Knowles

In Stock
£3.29
Written for both the student and manager, this book provides an insight into the theory and practice of strategy formulation and implementation within the hospitality industry. Up-to-date, detailed industry case studies, drawn from international sources, are integrated throughout.
5 in stock

Corporate Strategy for Hospitality Summary


Corporate Strategy for Hospitality by Tim Knowles

Written for the both the student and manager, this book provides a fresh insight into the theory and practice of strategy formulation and implementation within the hospitality industry. It has a unique, single-author approach and incorporates up-to-date, industry case studies, drawn from international sources. Each chapter begins with a clear statement of objectives for the reader, and concludes with a summary and extensive list of further reading.

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Table of Contents


  1. The concepts of strategic management
  2. Laying the groundwork for the strategic planning process
  3. Strategic management in the hospitality industry
  4. Strategic analysis of the environment, resources and capability of the hospitality industry
  5. Strategic options, evaluation and formulation
  6. Strategic implementation, planning and control
  7. Growth strategies: management contracts, strategic alliances and joint ventures
  8. Growth strategies: franchising
  9. The link between industry structure, independent hotels and consortia
  10. Strategic trends and developments
Index

Additional information

GOR001402897
Corporate Strategy for Hospitality by Tim Knowles
Tim Knowles
Used - Very Good
Paperback
Pearson Education Limited
1995-12-05
368
0582281679
9780582281677
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.